The Load Gallery of Barcelona is a contemporary art gallery that harmoniously blends hardware and software to exhibit both physical and digital works, created for example with the help of AI.
Located in the vibrant Poblenou neighborhood, the gallery stands out for its dedication to digital art, offering an innovative platform for artists who wish to explore the frontiers of contemporary art.
The Vision of Alex Simorrè for Load Gallery
Founded by Alex Simorrè, the Load Gallery was born from his passion for sound, light, and LED systems. Simorrè designed the gallery with the goal of creating an immersive space where digital art could be experienced in an engaging way.
The gallery is equipped with custom LED screens and an elaborate audio system, allowing artists to present their digital works in an environment that enhances the fusion between the physical and digital worlds.
Current Exhibitions at the Load Gallery
The Load Gallery has hosted numerous exhibitions that highlight the innovative use of technology in art. One of the most significant exhibitions is “Neo Botanica: An Atlas of Artificially Generated Flora”, a group show that explores the intersection between botany and digital technology.
The participating artists use AI, CGI, 3D modeling, and computer codes to imagine unexplored botanical realms, creating artificial floral hybrids and computer-coded bioforms.
Another example is the exhibition “Portals” by Mario Rodríguez (MAREO), which explores the landscape as a source of spiritual contemplation through digital media, painting, sculpture, and installations.
The artist uses cracks, fissures, and wavy lines as metaphors for the human experience of breaking, healing, and evolution, inviting viewers to reflect on their own interior landscapes.
Neo Botanica – An Atlas of Artificially Generated Flora
Here is the complete list of artists currently exhibiting at the Load Gallery:
Refik Anadol, Tatsuru Arai, Luca Bogoni, Andrea Brewster, Andee Collard, Zach Darren Corzine, Mauro Cosenza, Linda Dounia, Stephan Duquesnoy, Elekktronaut (Bileam Tschepe), Entangled Others, Katherine Frazer, Hannes Hummel, Hypereikon, Joann, Markos Kay, Jim Linear, David Lisser, Generative Art Studio, Phenomena Labs, Andréa Philippon, Anna Ridler, Monica Rizzolli, Nat Sarkissian, Drake Smith, Leonardo Solaas, Spacefiller (Alex Miller), Ivona Tau, Aurèce Vettier.
The Role of AI in Contemporary Art
The Load Gallery places a strong emphasis on the integration of artificial intelligence in creative processes. Artists like Refik Anadol have presented works that use open-source generative models focused on nature.
For example, the project “The Large Nature Model (LNM): Flora” analyzes millions of floral images to reveal the complex biological processes that define plant life, using generative art with the use of AI to unveil hidden structures and patterns in nature.
Collecting Digital Art: NFT and Beyond
With the advent of NFT (Non-Fungible Tokens), the Load Gallery offers a platform for collectors interested in digital art.
The gallery provides complete solutions for the management and distribution of digital art, ensuring a smooth transition between the physical and digital realms.
This innovative approach allows collectors to access and view artworks on multiple devices, offering artists greater visibility and monetization opportunities.
The Load Gallery represents a point of reference in contemporary art, offering a space where digital and physical art coexist in harmony. Through innovative exhibitions and the pioneering use of technology, the gallery continues to redefine the way art is created, exhibited, and collected.
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist and Econique.
She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.
