For 2025, Hans Ulrich Obrist predicts a cultural revolution, with artificial intelligence (AI) and video games at the center of art innovations.
Let’s see in this article how these tools will redefine the global creative landscape.
From artificial intelligence (AI) to video games: the evolution of creativity in the world of art in 2025
Hans Ulrich Obrist, defined as the “curatore che non dorme mai”, continues to redefine the boundaries of art and global culture.
During his long career, Obrist has dedicated himself to supporting emerging artists and innovative projects, but it is in the dialogue between technology and art that he finds his greatest expression.
For 2025, his ideas focus on two fundamental pillars. Namely artificial intelligence and video games, tools that promise to revolutionize the artistic world.
Obrist has declared 2024 the “Year of Artificial Intelligence” at the Serpentine Galleries, emphasizing the importance of a decade of experimentation in this field.
One of the highlights was the exhibition “Echoes of the Earth: Living Archive” by Refik Anadol, a project that explored the relationship between images, sounds, and artificial intelligence.
This exhibition, inaugurated in London and then transferred to Seoul, showed how AI can be used to create living and interactive archives. That is, capable of transforming data into exciting visual and sound experiences.
Obrist explains in fact:
“AI is not new to us. We have worked with our technology department for years. But now, with more advanced tools, we can push the boundaries of creativity towards new frontiers.”
Video games: the new frontier of art
For 2025, Obrist shines the spotlight on videogiochi, a medium that involves over three billion people worldwide:
“Video games are no longer just a pastime. They have become the novel of the 19th century and the cinema of the 20th century.”
This cultural change represents a unique opportunity for artists to experiment with interactive narratives and virtual worlds.
At the Serpentine, the technology department is ready to support artists who wish to create video games, providing the necessary infrastructure to realize their projects.
An example is the collaboration with Gabriel Massan, who in 2024 produced an innovative video game, opening new possibilities for the dialogue between art and technology.
In other words, according to Obrist, the art world is experiencing a significant change. More and more artists are choosing to focus on long-term projects, questioning the culture of events and deadlines:
“The institutions will have to adapt to this new reality.”
This evolution reflects a desire for stability and the creation of works that have a lasting impact.
Memories and tributes
Obrist also recalls the importance of the figures who have influenced his journey, such as the writer Maryse Condé, who passed away in 2024.
Through his words and writings, Condé has offered a unique perspective on the hidden roots of life. A theme that Obrist considers essential for understanding art and culture.
Among the professionals to watch in 2025, Obrist mentions Arpita Singh, a pioneering Indian painter whose work deserves greater international recognition.
With an exhibition scheduled at the Serpentine, Obrist hopes to bring attention back to often overlooked artists, thus combating cultural oblivion.
In conclusion, Hans Ulrich Obrist continues to be a central figure in the world of art, leading with vision and innovation.
With its focus on artificial intelligence, video games, and long-term projects, 2025 promises to be a crucial year for global creativity.
The technological evolution and the desire to explore new narratives are opening unexpected paths, demonstrating that art not only reflects our time, but actively shapes it.
With a degree in communications, she also holds a master’s degree in publishing and writing. Writer of articles from an SEO perspective, with care for indexing in search engines.
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