Econique interviewed the artist Fabio Giampietro to talk about the current market and art as an investment. Great attention also to technology and innovation such as VR and NFT.
Below is the complete interview.
How would you describe its current position in the contemporary art market?
My works are positioned in a dialogue between the tradition of pictorial works and the innovation of digital art. I mainly explore with VR and large immersive installations. I work with various recognized galleries both in Italy and abroad, the use of NFT technology has allowed me to reach collectors and expanding digital markets.
What is your current coefficient, and how do you think it represents the value of the works?
My current coefficient for physical works is parameter 5, for installations and digital works it changes depending on the entity of the work itself.
What type of collectors are most attracted to your works?
My works attract visionaries: collectors who understand the potential of a work that lives in multiple dimensions. They are art enthusiasts who seek authenticity and investors who recognize the value of an aesthetic that anticipates the times. Often, they are both.
How do you determine the price of the works, and which factors influence this choice the most?
The price of the works reflects a combination of elements: for physical works, I mean paintings, it follows the parameter that is proportional to the dimensions and is the result of a long organic growth process in the market, 20 years of artistic production marked by milestones such as awards won and exhibitions in important museums and institutional places (Palazzo Reale, Triennale, Biennale, GNAM, etc.).
For digital works, the conceptual innovation and the uniqueness of each project. It is a process that takes into account not only the market, but also the technology and the degree of innovation that the work brings with it.
Have you noticed any changes in collectors’ preferences in recent years?
In reality, I deeply dedicate myself to my artistic research, avoiding being influenced by trends or fashions. For me, it is essential to constantly reinvent oneself, while maintaining coherence and a sharp relevance to the historical period in which one lives. The tastes of collectors are not among my priorities.
Do you have a strong presence in international markets? What are the differences compared to the Italian market?
I have a growing presence in international markets, I have just concluded a major exhibition in a museum in China and I am coming back from the fair period in Miami, I have noticed that there is a greater openness towards digital art and innovative projects.
Compared to the Italian market, I have noticed a more dynamic approach and a strong, almost shameless focus on collecting as an investment.
What is the role of art galleries in the promotion and enhancement of your work?
The galleries have played a crucial role in the promotion and enhancement of my work from the beginning, from the first exhibition at Fabbrica Eos in 2004 to the galleries with which I collaborate at this time.
The galleries place my work in the contexts of trade shows and are often partners in larger projects.
I am often the bridge between my vision and the audience, amplifying the message and creating the conditions for an authentic dialogue with the collectors.
How are new technologies, such as NFTs or digital, influencing your practice and the market for your works?
The new technologies have expanded the expressive possibilities and the market for my works. The NFTs, in particular, have allowed me to reach a younger and technologically oriented audience, opening new channels of distribution and interaction.
Do you think your artworks are perceived as a long-term investment?
My works are seen as an investment in the future. I am not only talking about economic value, but about a cultural value that grows over time. Those who choose one of my works are purchasing a vision, a piece of a story that will continue to evolve.
When I exhibited, for example, my works in virtual reality in 2015, metaverses and virtual worlds were not yet known, let alone perceived as works of art.
How do you see the future of the art market and your path within this evolving landscape?
The future of the art market is a convergence of worlds: physical, digital, and conceptual. I see a landscape where art is not just something to contemplate, but to live and experience. It will be increasingly interactive and will see the role of the viewer or collector becoming more active within the work.
My journey is that of an explorer, always in search of new languages to narrate the transformations of this bull world in constant bear change.
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist and Econique.
She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.
