We interviewed the artist Federico Clapis to talk with him about digital art, NFTs and much more.
Here is the full interview with Federico Clapis:
You transitioned from digital art to contemporary art. How has this transition influenced your positioning in the art market?
The experience with digital content has certainly formed an intrinsic knowledge of the use of contemporary media, later translated into the promotion of art and the new verticality of my profile. Therefore, I consider it to have been an essential and valuable journey for me.
How do you integrate technology and creativity into your work, and what role do you think they have in the evolution of the bull market of art?
Technologies and creativity are closely interconnected as my curiosity guides me towards the constant exploration of new technologies applicable to art, transforming my introspective journey also into a scientific exploration.
What is your opinion on the concept of the artistic coefficient? Do you think it adequately reflects the value of an artist?
I believe it is a concept destined to disappear just like a good part of the paradigms to which the old world of art has clumsily tried to adhere in these last twenty years.
In which geographical markets do you see greater interest in your work and what strategies do you use to position yourself internationally?
The most vibrant community I notice among interactions and collectors is undoubtedly that of the American market as it occupies the largest share, probably for all those who operate in digital art.
Your work often deals with existential themes. How much do you think the social impact of your works influences their market value?
I find myself very disillusioned about the close correlation that might exist between social impact and market value; few have the sensitivity for introspection, and these are not enough to characterize a critical mass that affects market value. Hype, positioning, and relationships unfortunately determine the latter.
You are one of the pioneers in the use of NFTs in art. What is your vision on the evolution of this sector?
I believe that over the years, possibly in decades, digital art will become all-encompassing, taking 90% of the global art market.
What kind of relationship do you have with your collectors and how do you build a community around your works?
With the collectors, a beautiful relationship of mutual respect has been built over the years. I believe it is a path of close interdependence, but one in which we can grow together.
What are, in your opinion, the most interesting trends that will influence the art market in the coming years?
It’s really difficult to intercept what might happen in the coming years after the advent of AI, the very concept of image itself, whether it’s a JPEG or a video, significantly loses charm and value regardless of who produces it, whether human or artificial intelligence. I believe sensory works are born through new cerebral devices. I can’t wait to work on it.
Can you give us a preview of your upcoming projects and how you think they might impact your value in the market?
I have a big 2025 project that unfortunately I can’t reveal anything about yet. I feel it could be a game change for my path and perhaps also for the entire ecosystem. In the meantime, I am increasingly involved in development within metaverses, a topic brutally inflated in 2021 but that will surely find real expression within human habits over the coming years. I have discovered a great passion for it and believe it will occupy a large part of my life.
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist and Econique.
She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.
