Carrie Bradshaw’s wardrobe and numerous cult items from And Just Like That… are going up for auction, turning the series into a pop collectible catalog.
What is really going up for auction from And Just Like That…?
In August 2023, Sarah Jessica Parker bid farewell, at least for now, to Carrie Bradshaw, closing a chapter of over twenty-five years on Instagram. Now, that universe of iconic apartments, complicated relationships, and highly coveted accessories moves to the halls of Julien’s Auctions.
The auction house specializing in pop culture has put more than 500 lots on the market, including costumes, furnishings, and props from Carrie Bradshaw’s wardrobe from the three seasons of the series. Online bidding started on April 2 and will conclude with a two-day live event at the Gardenia, California location on April 30 and May 1.
Why is Mr. Big’s Rolex the highlight lot?
From the early days, fans have pushed numerous lots well beyond initial estimates. The highlight piece is the watch that Carrie gives to her husband John Preston, aka Mr. Big, for their second wedding anniversary.
It is a stage Rolex engraved with the phrase “Me and You. Just – Us Two,” but accompanied by a clear disclaimer: it is a prop and not an authentic watch from the Swiss maison. Despite this, bids have already reached $2,500, more than double the maximum estimate.
This gap between material value and symbolic value shows how the television memorabilia market is driven by fan affection rather than traditional watch collecting parameters.
How can fans dress like Carrie, Charlotte, or Miranda?
The auction also offers the opportunity to recreate the outfits of the characters with whom the audience has laughed and identified for almost three decades. For those who feel close to Charlotte York, a set of five medium-length floral skirts is available, already up to $600.
Additionally, her sleeveless dress by St. John, paired with crystal drop earrings worn at a gallery opening night in the third season, is estimated between $500 and $700. These looks reflect the character’s classic and refined aesthetic, in line with her role in the series.
Those who prefer Miranda Hobbes can opt for a wine-red jumpsuit by Likely, currently at $150, or the heart-print pajamas by Victoria’s Secret, with bids exceeding $200. In contrast to Charlotte’s style, these pieces convey a more pragmatic yet still studied femininity.
What are the most coveted pieces from Carrie’s wardrobe?
For Carrie Bradshaw enthusiasts, the cream and pastel blue luggage set stands out, having already more than doubled the initial estimate, reaching $1,500. The luggage immediately evokes the protagonist’s travels and romantic getaways.
In the accessories department, however, a brown monogram set by Louis Vuitton consisting of a garment bag, duffel bag, and passport holder leads the way. This trio, used by the character Anthony Marantino while curating outfits for Charlotte’s two weddings and Carrie’s book launch party, has already reached $2,500.
These results highlight how the association between major luxury brands and cult television narratives can generate a surplus of value in the secondary market.
What role do the furniture pieces play in the And Just Like That… auction?
In addition to clothing, the auction features furniture that encapsulates the characters’ essence. A central element is the silver mirror in Louis XV style that hung on the second floor of Carrie’s apartment in Gramercy, already at $2,500.
Completing the decor are two black lacquered cabinets, estimated between $400 and $600, which served as a backdrop to the famous wardrobe. Additionally, Miranda’s living room comes to life with a coral-colored three-seater sofa, appearing in the third season, with a maximum estimate of $1,200.
More in line with the rustic imagery is the Art Deco foosball table that furnished Aidan’s farmhouse, another of Carrie’s historic loves, with a valuation up to $4,000. In this case, the appeal also derives from the vintage design, appealing to an audience beyond just the series’ fans.
Which props best tell the story of the series?
Among the most significant props is the manuscript, accompanied by the “published” paperback version, of Carrie’s memoir titled “Loved & Lost”. Both pieces have already more than doubled their respective estimates, reaching $700 and $900.
Equally iconic are the large metal signs from the fictional Hot Fellas Bakery, currently around $450, witnesses to one of the most recognizable locations of the revival. Additionally, a substantial selection of 97 vinyl records from Carrie and Mr. Big’s apartment has reached $1,000.
Overall, these objects fix the series’ narrative fabric onto physical supports, transforming screenplay elements into potential thematic collections related to contemporary television.
What is the social and economic impact of this sale?
A portion of the proceeds will be donated by Warner Bros. Discovery to You Gotta Believe, a New York-based organization dedicated to the adoption of teenagers and young adults. Thus, the sale also takes on a philanthropic dimension.
The operation fits into a trend where major companies leverage the economic potential of costume and set archives, realigning it with social responsibility strategies. In this case, the link between entertainment, market, and charity strengthens the image of the involved brand.
For market observers, the auction for Carrie Bradshaw’s wardrobe in And Just Like That… confirms the franchise’s enduring appeal compared to other contemporary series, showing how emotional value can translate into concrete figures. For a general overview of television memorabilia auctions, it is useful to compare these dynamics with the results reported by Christie’s, Sotheby’s, and industry analyses by The Hollywood Reporter.
Ultimately, this auction does not just sell clothes, furniture, and props, but circulates fragments of a collective imagination that, more than twenty-five years after the character’s debut, continues to generate desire, economic value and critical attention.
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist and Econique.
She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.
