In the heart of Paris, at the Artverse gallery, we had the opportunity to interview Richard Orlinski, a key figure in the artistic and technological landscape, to discuss digital art and the future of the creative industry.
The NFT project of Orlinski
The French artist Richard Orlinski has unveiled a new series of paintings and sculptures in physical form and in the format NFT, in honor of the exhibition of real and virtual works by Artverse, from March 14 to 20.
In his work, Orlinski represents Shiba-Inu, a small Japanese dog, which has become the figure of numerous cryptocurrencies.
And on this occasion, we interviewed him in a dialogue full of insights on the convergence between the physical world and the digital one, the role of technology in artistic creation, and the way in which the new generations can adapt to this evolving scenario.
The Importance of Creativity in the Digital Era
Orlinski began the conversation by emphasizing how the world of art is undergoing a radical transformation:
“We have the opportunity to reach a much wider audience compared to the past.”
The accessibility of art has changed significantly thanks to digitalization. Today, artists from all over the world can exhibit their works to a global audience without necessarily having to be present in traditional galleries.
This democratization of art has broken down many barriers, but it brings with it new challenges.
One of the most critical aspects is the difficulty of standing out in a saturated landscape of content. On one hand, technology allows for the expansion of the distribution of works, but on the other hand, the infinite amount of content available on the web makes it more complex to emerge. Orlinski emphasized how quality and originality remain essential elements to stand out in a world where everyone has access to the same digital tools.
A Balance between Physical and Digital
A recurring theme in the interview was the balance between physical and digital art. Orlinski highlighted how both dimensions are complementary rather than in competition:
“The digital is an incredible tool, but it cannot replace the physical experience of art. We must find a way to connect these two worlds.”
Digital art has opened new possibilities, such as NFTs (Non-Fungible Tokens), which allow artists to certify the uniqueness of their works on the blockchain. However, Orlinski warns that technology should not be seen as a mere passing trend, but as an opportunity for experimentation and innovation.
The Influence of Technology on art not only digital
Speaking about the influence of technology, Orlinski emphasized the importance of training and adapting to the new tools available:
“We must teach young people to see technology not as an obstacle, but as a means to express their creativity.”
The use of design software, intelligenza artificiale generativa, and augmented reality is profoundly changing the way art is conceived and produced.
Tools like Midjourney, DALL·E, and Stable Diffusion are democratizing artistic creation, allowing anyone to experiment without necessarily having traditional skills in drawing or painting.
Art as a Tool for Human Connection
Another key point of the interview was the role of art in contemporary society. Orlinski emphasized that, despite the digital evolution, art continues to have an irreplaceable social and cultural function:
“Art is a universal language. It is something that can connect people from different cultures, even in an increasingly digitalized world.”
This aspect is particularly evident in installazioni immersive, progetti di realtà virtuale, and esperienze interattive that are redefining the very concept of artistic enjoyment. Museums and galleries are already adopting innovative technologies to offer increasingly engaging experiences to the public.
The Future of Art is a hybrid between physical and digital
The interview concluded with a reflection on the future of the sector:
“The world is changing rapidly. Young artists must be ready to embrace both the physical and the digital, finding their own unique expressive language.”
Orlinski invites emerging artists to experiment without fear, but with awareness. His advice for those who want to establish themselves in this scenario is to find their own authentic style, without being overwhelmed by passing technological trends.
In an era in which art is increasingly hybrid, the ability to combine creativity, technology, and tradition will be the true distinguishing factor for the artists of the future.
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist and Econique.
She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.
