On the upcoming May 15th, Focus Art Fair will take place, the new edition of the famous art fair that is held every year also in London and Paris.
On the occasion of the launch of Focus Art Fair New York, the team sent subscribers an interesting newsletter where they explain what the trends for collecting in 2025 will be.
Focus Art Fair: the trend of digital art and NFT
The rise of blockchain technology and digital art is transforming ownership and authenticity in the art market.
Untie Agency is at the forefront of this change, exploring NFTs and digital art to redefine the way art is created, owned, and experienced.
At last year’s FOCUS Art Fair London, this agency presented innovative digital installations that use blockchain for authentication and distribution.
Although the market is in decline in terms of market trades for NFTs, according to Focus Art Fair it could remain an interesting sector for art collecting.
Sustainability and ethical collecting
Sustainability and ethical collecting are reshaping the art world, with collectors prioritizing eco-friendly materials and responsible sourcing.
A key artist reflecting this movement is Lee Byungchan, a South Korean sculptor known for repurposing single-use plastic into dynamic, creature-like installations.
His works explore the obsession with breath and objects, creating undulating forms that symbolize the parasitic presence of plastic on the human body when worn. Additionally, he transforms the mass of urban spaces into waves and distorted sounds, offering a sensory exploration of environmental impact.
Lee Byungchan has participated in the past in both the FOCUS Art Fair in New York and the one in London, showcasing his artistic philosophy in line with the fair’s dedication to sustainability.
His work exemplifies how art can challenge the perception of waste and consumption, encouraging collectors to support environmentally conscious and ethically sourced art.
The trend of AI in art and collecting
Artificial intelligence is transforming the world of art, helping collectors to discover, evaluate, and purchase artworks with data-driven insights.
A prominent participant was Sehun Choi, a South Korean concept artist and architectural technologist based in Toronto. His work blends historical architecture with artificial intelligence, creating unique digital works that redefine artistic expression and ownership.
The presence of Choi at the Focus Art Fair underscores the event’s commitment to innovation. By integrating artificial intelligence into the creative process, artists like Choi expand the traditional boundaries of art, offering collectors new ways to interact with and acquire art.
AI-driven insights allow collectors to explore a wider range of artworks, to assess their value with greater precision, and to make informed decisions, giving a new shape to the art market in the digital age.
The trends for 2025 for art collecting according to Focus Art Fair
Collectors are increasingly turning to emerging artists who challenge traditional boundaries, blending new media, technology, and cultural narratives to redefine contemporary art.
With a growing interest in experimental techniques, digital art, and themes of social engagement, collectors see in these creators the future of the sector.
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist and Econique.
She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.
